Comments on: Copycat Marketing http://www.mikesmullin.com/real-estate-investment/copycat-marketing/ Personal Blog Sun, 30 Oct 2011 20:11:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bryan Casteel http://www.mikesmullin.com/real-estate-investment/copycat-marketing/comment-page-1/#comment-11147 Bryan Casteel Wed, 30 Nov -0001 00:00:00 +0000 http://www.mikesmullin.com/copycat-marketing#comment-11147 Mike, I partially agree with your comments here. There are many overused marketing slogans - mainly because of the major "Gurus" pumping this stuff at their weekend events. I do have to say though that you may be eliminating some future deals by not investigating how to market with signs more effectively. I used to market exclusively through direct mail. My partner spent a ton of time digging addresses and names out of public data. We had some good luck with this, but the response wasn't enough to grow out business. We both felt like the traditional signs were overplayed so we tried to put one together that was a bit different. So far, the results have been unbelievable. We are now getting 30+ calls a week and converting about 1 per week into deals. It is blowing us away. Signs aren't a new thing in my town either. I am in Cincinnati and we have one of the oldest REIA groups in the nation. There is a large amount of competition in this market and yet the signs have been pulling fantastically. Mike,
I partially agree with your comments here. There are many overused marketing slogans – mainly because of the major “Gurus” pumping this stuff at their weekend events. I do have to say though that you may be eliminating some future deals by not investigating how to market with signs more effectively.

I used to market exclusively through direct mail. My partner spent a ton of time digging addresses and names out of public data. We had some good luck with this, but the response wasn’t enough to grow out business. We both felt like the traditional signs were overplayed so we tried to put one together that was a bit different. So far, the results have been unbelievable. We are now getting 30+ calls a week and converting about 1 per week into deals. It is blowing us away.

Signs aren’t a new thing in my town either. I am in Cincinnati and we have one of the oldest REIA groups in the nation. There is a large amount of competition in this market and yet the signs have been pulling fantastically.

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